Photo: World Experience Organisation
World Experience Organisation (WXO) today announced a new venue for its forthcoming World Experience Summit (WXS 2025). The event will run from 29th April through to 1st May 2025 at Phantom Peak in Canada Water.
This year’s Summit will see Phantom Peak’s enigmatic in-world corporation JONACO join as Official Corporate Partners, with the town’s residents offering up a host of surprises across the event's three days, including a keynote from Mayor Pocket himself.
World Experience Summit debuted at Phantom Peak in 2023 before moving to New York’s House of Yes for its 2024 event. This year’s event will see over 500 of the Experience Economy’s leading professionals descend on East London - over double the number who attended 2023’s debut event.
Photo: World Experience Organisation
In the two years since they last hosted the Summit, Phantom Peak has gone from strength to strength. Its average yearly audience has grown twofold, and its community now boasts almost 1,000 superfans with a 30% return rate. It's received multiple awards, including the TripAdvisor Travellers’ Choice Award (top 10% of things to do worldwide), and a coveted blooloop Innovation Award, naming it the global best immersive experience for 2024.
Speaking on WXO 2025, World Experience Organisation founder and CEO, James Wallman, comments:
Phantom Peak is a living, breathing example of the Experience Economy in action. Not only is it an amazing immersive experience for an intergenerational audience, it's a financially successful operation that shows how experiences can be as profitable as they are awe-inspiring.
Nick Moran, co-founder of Phantom Peak, said the following on hosting WXO 2025 for the second time:
Phantom Peak is where it all started for the World Experience Summit, and we can’t wait to welcome back old friends as well as meet the new ones the WXO’s fast-growing event is attracting.
Photo: World Experience Organisation
World Experience Summit 2025 is part of the debut London Experience Week, which takes place between Monday 28 April and Friday 2 May 2025. As well as hosting the third iteration of the World Experience Summit, London Experience Week showcases the best of the UK capital city’s blossoming experience economy.
A citywide Experience Safari will be announced in the coming weeks, with a full roster of London venues and events that both WXS attendees and the public can visit free of charge.
London Experience Week partners London & Partners are working with WXO to secure the very best in London venues, with an initial roster to include exclusive behind-the-scenes experiences at the likes of Monopoly Lifesized & London Tea Tour, Jeff Wayne's The War of the Worlds: The Immersive Experience, Battersea Power Station, The Crystal Maze LIVE Experience, Bridge Command, Cahoots Borough, Frameless, Paradox Museum, Alcotraz, ExCel's Tutankhamun: The Immersive Exhibition and the forthcoming Minecraft Experience: Villager Rescue.
WXO Head of Content, Mike Goldsmith, comments:
Phantom Peak is a superb example of the capital’s experiential creativity and business smarts and thus the perfect venue for London Experience Week. As well as hosting the best speakers, talks and experiences, we are contractually obliged to announce that World Experience Summit 2025 will also see JONACO, the company that canonically runs the town of Phantom Peak, join us as Official Corporate Partners. That means the Summit will not only see the more ‘interesting’ townsfolk of Phantom Peak entertain WXS attendees over all three days, but Mayor Pocket has some ‘surprise announcements’ which he threatens to reveal in the keynote session he has insisted on giving. We here at WXO are a little concerned but have been told that an unwavering belief in the Cosmic Platypus and JONACO will guide us. Gulp.
Photo: World Experience Organisation
The World Experience Organisation Summit will run from 29th April to 1st May 2025 at Phantom Peak in Canada Water. London Experience Week will run from 28th April to 3rd May 2025 at various venues around London, with more details to be announced. To find out more about the events and book tickets, visit worldxo.org
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