We sit down with Secret Cinema's Senior Creative Director, Matt Costain, to discuss their much-anticipated return to London with Grease: The Immersive Movie Musical.

This interactive experience, based on the multi-billion-dollar franchise, lets visitors get up close and personal with over a dozen dinosaurs from the Mesozoic Era.

This entertaining but flawed interactive adaptation of the smash-hit Netflix series arrives in London, giving visitors the chance to step into the world of Squid Game.

Production images have been released for Sage & Jester's STOREHOUSE, which opens in Deptford on 4th June 2025. The show invites audiences to step into a world where humanity's stories have been carefully archived since 1983, at the dawn of the internet.

With the Burning Blimp Festival, Phantom Peak once again proves why they're the best immersive experience this side of the Ridge.

Ahead of Sage & Jester's STOREHOUSE opening in Deptford next month, we spoke with two of the show's co-writers about creating this new large-scale immersive show.

This interactive crime-solving experience delivers twists and turns, mountains of detailed evidence, and a complex narrative over the course of 90 minutes.

Ahead of Grease: The Immersive Movie Musical opening at Battersea’s Evolution, London on 1st August 2025, double Tony Award-nominated choreographer Jennifer Weber has been in the UK workshopping the all-important movement of the show, blending iconic steps with hip-hop and a fresh flair for Secret Cinema’s newest production, which is presented in partnership with TodayTix.

Punchdrunk Enrichment (Enitan’s Game, The Lost Lending Library) have announced a brand-new show for Christmas. Fireside Tales, written and directed by Steve McCourt, is an enchanting interactive adventure for children aged 7-11 and their grown-ups, running at Punchdrunk Enrichment Stores in Wembley Park, Brent, from 6 December 2025 to 4 January 2026.

Neil Connolly is the Creative Director of Immersive Everywhere, who have previously adapated the likes of Doctor Who and Peaky Blinders into live experiences. Later this year, Immersive Everywhere will launch The Traitors: Live Experience. We caught up with Neil to discuss how Immersive Everywhere go about creating live experiences based on IP, and try to get an answer to one of the burning questions surrounding The Traitors: Live Experience.

This London-based experience, based on the hit BBC series, has racers set off on a city-wide foot adventure against the clock to uncover some of the city's best hidden spots.

Ahead of Voidspace Live's return, we sat down with Katy Naylor, the founder of Voidspace, to discuss how the organisation first came to be, the success of last year's Voidspace Live, and what to expect from the 2025 edition of the interactive arts festival.

We caught up with Nick Moran (Creative Director), Danny Romeo (Experience Designer/Experience Director), and Jonathan Taylor (Head of Marketing) to discuss what makes Phantom Peak unique, the challenges and benefits of the show’s seasonal model, and the audience’s influence on the show’s design ahead of their new season, The Burning Blimp Festival.

The Legend of TITANIC: The Immersive Exhibition will open at Dock X, Canada Water, on 25th July 2025, offering a rare, all-encompassing journey into the story of the world’s most iconic ship.

We sit down with Sam Shearman to find out how Inventive Productions first came to be, how they approach creating their booze-filled immersive experiences, and what the future holds for the company as it rapidly expands.

We speak to Ollie Jones from SWAMP about their path to becoming a brand experience agency, and how that work sits alongside their Originals productions.