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IMMERSIVE RUMOURS
Latest News, Reviews and Interviews


Review: Jury Games (The Trial of Harry Briggs)
This interactive crime-solving experience delivers twists and turns, mountains of detailed evidence, and a complex narrative over the course of 90 minutes.


Secret Cinema reveal first look at Grease's choreography with new video
Ahead of Grease: The Immersive Movie Musical opening at Battersea’s Evolution, London on 1st August 2025, double Tony Award-nominated choreographer Jennifer Weber has been in the UK workshopping the all-important movement of the show, blending iconic steps with hip-hop and a fresh flair for Secret Cinema’s newest production, which is presented in partnership with TodayTix.


Punchdrunk Enrichment announce new Christmas show, Fireside Tales
Punchdrunk Enrichment (Enitan’s Game, The Lost Lending Library) have announced a brand-new show for Christmas. Fireside Tales, written and directed by Steve McCourt, is an enchanting interactive adventure for children aged 7-11 and their grown-ups, running at Punchdrunk Enrichment Stores in Wembley Park, Brent, from 6 December 2025 to 4 January 2026.


IR at WXO Summit: Immersive Everywhere’s Neil Connolly on creating IP-based experiences
Neil Connolly is the Creative Director of Immersive Everywhere, who have previously adapated the likes of Doctor Who and Peaky Blinders into live experiences. Later this year, Immersive Everywhere will launch The Traitors: Live Experience. We caught up with Neil to discuss how Immersive Everywhere go about creating live experiences based on IP, and try to get an answer to one of the burning questions surrounding The Traitors: Live Experience.


Review: Race Across The World - The Experience
This London-based experience, based on the hit BBC series, has racers set off on a city-wide foot adventure against the clock to uncover some of the city's best hidden spots.


Interview: Voidspace's Katy Naylor on Voidspace Live 2025
Ahead of Voidspace Live's return, we sat down with Katy Naylor, the founder of Voidspace, to discuss how the organisation first came to be, the success of last year's Voidspace Live, and what to expect from the 2025 edition of the interactive arts festival.


IR at WXO Summit: Phantom Peak's Nick Moran, Danny Romeo, and Jonathan Taylor
We caught up with Nick Moran (Creative Director), Danny Romeo (Experience Designer/Experience Director), and Jonathan Taylor (Head of Marketing) to discuss what makes Phantom Peak unique, the challenges and benefits of the show’s seasonal model, and the audience’s influence on the show’s design ahead of their new season, The Burning Blimp Festival.


The Legend of the Titanic: The Immersive Exhibition to open at London's Dock X in July
The Legend of TITANIC: The Immersive Exhibition will open at Dock X, Canada Water, on 25th July 2025, offering a rare, all-encompassing journey into the story of the world’s most iconic ship.


IR at WXO Summit: Sam Shearman on Alcotraz, Moonshine Saloon, and Avora
We sit down with Sam Shearman to find out how Inventive Productions first came to be, how they approach creating their booze-filled immersive experiences, and what the future holds for the company as it rapidly expands.


IR at WXO Summit: SWAMP's Ollie Jones on creating immersive brand activations
We speak to Ollie Jones from SWAMP about their path to becoming a brand experience agency, and how that work sits alongside their Originals productions.


Sage & Jester announce programme of events ahead of STOREHOUSE opening
Sage & Jester has announced a bold programme of events to run in conjunction with their upcoming immersive show, STOREHOUSE.


Jurassic World: The Experience to open in London this May
Jurassic World: The Experience is set to open this May in Battersea, throwing open the iconic Jurassic World gates to a must-see family-friendly adventure.
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