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Latest News, Reviews and Interviews


Review: HUMBUG - Santa's Christmas Dive Bar Experience (2025)
Santa is propping up the bar in his Santa has been propping up the bar in his favourite watering hole and is lacking in Christmas spirit. Can we save the holiday season and get him back on his sleigh, or has he hung up his boots for good? Our review of Humbug: Santa's Christmas Dive Bar Experience


First Look: Fireside Tales by Punchdrunk Enrichment
New production photography has been released giving a first look at the world premiere of Punchdrunk Enrichment’s Fireside Tales, an enchanting interactive adventure for children aged 7-11 and their grown-ups, running at Punchdrunk Enrichment Stores in Wembley Park, Brent, from 6th December 2025 to 4th January 2026.


Jeff Wayne's The War of the Worlds: The Immersive Experience to receive major overhaul in Spring 2026
After more than 31,000 performances, six years of record-breaking success, over 20,000 five-star reviews, and 300,000 visitors, Jeff Wayne’s The War of the Worlds: The Immersive Experience is about to change forever.
This winter marks the final opportunity to experience the original award-winning production before it undergoes a major transformation in Spring 2026. Tickets have been released today at a special rate of £40, available for performances from now until the end


Guide: London's Best Immersive Christmas Experiences (2025)
With the nights drawing in and the temperature beginning to drop, Christmas is fast approaching. While London has no shortage of festive activities, you might be on the lookout for something a bit more interactive and immersive. We've made a list, checked it twice, and these are our picks of London's best immersive experiences this Christmas.


Review: The Last Days of Pompeii - The Immersive Exhibition
In 79AD, the city of Pompeii was destroyed following the eruption of the nearby Mount Vesuvius. A cloud of ash and toxic gases engulfed the city, killing nearly all of its inhabitants, and the volcanic debris that followed entombed their remains, preserving their final moments in a hardened cast of calcified ash. It's one of history's best-known disasters, and the subject of The Last Days of Pompeii: The Immersive Exhibition, which has just begun a 16-week run at Immerse LDN.


Review: Race Across The World - The Experience (West End)
Race Across The World: The Experience (West End) is the latest city-wide scavenger hunt experience from CityDays. Following hot on the heels of the original race, which launched back in May and had racers covering a route that took in the Barbican, the City and Tower Hill, this new West End edition runs for a limited time over the festive period and covers Mayfair, Soho and Covent Garden, taking participants through winding backstreets, past Christmas markets and down glisten


Peppa Pig: Surprise Party tickets to go on sale this November for Metrocentre Gateshead
PEPPA PIG: Surprise Party, a groundbreaking immersive experience for preschool-aged children presented by Immersive Everywhere, and developed in collaboration with Hasbro, the leading games, IP and toy company, will open at Metrocentre Gateshead in spring 2026,


Review: What We Must by Aaron James Oliver
If you survived the end of the world, what would you be willing to do in order to stay alive? What would you hold sacred? Would you be able to live with the decisions you had to make? Those are the questions posed in What We Must, an interactive storytelling experience from theatre maker Aaron James Oliver that draws inspiration from TTRPG games.


Annwn Prize for Excellence in Immersive Storytelling announces shortlist
The Annwn Prize – the first global award that celebrates excellence in immersive storytelling – has announced the four works shortlisted for its inaugural edition: Colored / Noire (Novaya), Consensus Gentium (Karen Palmer), Constantinopoliad (Sister Sylvester) and NOWISWHENWEARE (the stars) (Andrew Schneider).


Mundo Pixar Experience coming to London in February 2026
Step into the vibrant world of Pixar like never before. Mundo Pixar Experience is a multi-sensory exhibition which offers fans of all ages a chance to enter the universes of Pixar’s most iconic films. Relive the stories that have shaped generations up close at Wembley Park from 13th February 2026.Â


Interview: Arvind Ethan David on The Hitchhiker's Guide to the Galaxy Live Show
The Hitchhiker's Guide to the Galaxy, which opens at Hammersmith's Riverstudio Studios later this month, is an immersive adaptation of Douglas Adams' classic five-part trilogy. Ahead of the show's opening, we spoke to Arvind Ethan David to find out more about why an immersive adaptation felt like the right format for the experience, how Arvind has balanced writing a show that appeals to both life-long and new fans, and where audiences can expect to find themselves once they'v


Review: Hexmoor Wizarding Prison by Inventive Productions
Hexmoor: Wizarding Prison is the latest show from Inventive Productions, the company behind Alcotraz, Avora and Moonshine Saloon, three of London's best-known immersive cocktail experiences. Based within the same venue as Alcotraz (a short walk from Hoxton Overground station), Hexmoor invites guests to serve their time behind bars under the watchful eye of Cordelia Constance-Xanthe, a sorceress who's said to dabble in the dark arts.
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